Zero Waste

At Cutest charm, we make sure that every piece of clothing is handmade. It’s a slow fashion brand with a focus on supporting Indian artisans. It means our products are handmade on order. Each product is made specifically for you to reduce wastage.

At Cutest Charm, the leftover fabric scraps from production are separated by hand, with larger pieces being saved to make a crop top, piping, cloth buttons, and other detailing. The smaller pieces of fabrics are used to make headbands, scrunchies, belts, etc.

We design products that are cute, simple and functional.